Book Your IRONMAN Wales 2019 Check!



0% Finance available on all Wahoo Turbo Trainers and more!


Welcome to Pembrokeshire Bikes! We’re open Monday to Saturday – for detailed open hours please click here Call 01834 862755 or email info@pembrokeshirebikes.co.uk

0% Finance Available Online and in-store!

Wahoo KICKR Climb at Pembrokeshire Bikes IRONMAN Partner

Wahoo Fitness

August 10, 2017

March 12, 2017

Storck Superbike Sale!

January 11, 2017

Mavic Wheels at Pembrokeshire Bikes


January 11, 2017

Mavic Vision at Pembrokeshire Bikes

Mavic Vision Clothing

January 11, 2017

Pembrokeshire Bikes Muc-Off Range


January 11, 2017

Shoes at Pembrokeshire Bikes


January 11, 2017

Pembrokeshire Bikes Castelli Winter Range

Castelli Winter Range

January 11, 2017

Super Bikes at Pembrokeshire Bikes

Super Bikes

January 11, 2017


Quality Assured - Our Second hand bikes are fully checked over and come with the same 6 Week Safety Check our brand new bikes do.

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News and Views from Pembrokeshire Bikes

October 2, 2017 in Uncategorized


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July 25, 2017 in News

Josh Reviews The Wahoo ELEMNT

I have been keen to get my hands on the Wahoo ELEMNT ever since Ian from Wahoo came in earlier in the year. When working in a bike shop it…
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July 22, 2017 in News

Markus Storck Visits PB!

It was a real privilege to have Markus Storck, the man behind in high performance cycling brand 'Storck' with us at the shop early in June. Markus and his wife…
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A Warm Welcome To

We’re an independent group of bike shops based in Narberth, Pembrokeshire. Pembrokeshire Bikes opened for business initially in Fishguard in 2009 and moved to Narberth in 2012, At the end of 2015 the shop was taken over by Joshua Fiddy. We are proud to be the Official Bike Shop Partner of IRONMAN UK events since 2013 and our mechanics are the trusted mechanics team for the events.

We stock not only the best bike brands around, but the bike brands that we can vouch for to have excellent quality products, aftercare and warranty. If we don’t like what we see, we move on – and the brands we deal with now are what we consider to be the best in the industry.

We offer full test rides, bike fitting, cycle hire, servicing, custom builds, maintenance courses and so much more. If you are interested in a bike we can get you measured up using our state of the art Apex Bike to make sure we get you on the right size frame, we can find the perfect saddle for you using our saddle fitting setup and you are more then welcome to take our bikes out on test rides. We offer Finance options, Cycle to Work Scheme and in store credit options on all sales over £300.

Visit our showroom at Unit 1, Rushacre Enterprise Park, Narberth, SA67 7ET, buy online or use our Click and Collect service – we look forward to seeing you soon.

Thanks to Pembs bikes for the fit and tune up. Bike shifted like a dream and felt rock solid coming into T2. Big thanks to Tom, Peter & Wayne!!

Paul Lowe

I wanted to tell thanks again to your mechanics team which prepared my bike for Ironman Wales 2014. The bike worked perfectly during the race. Many thanks


Tom was a great help to me and an all-round top bloke. I stumbled across the Pembrokeshire Bikes website, and booked a training weekend with Tom as I was in desperate need of training assistance to complete my first Ironman triathlon.

Jared Gethin

U guys r the best True professionals!!! So appreciate all that u did!!

Roberta Leventhal

Thank you for fixing my bike. Great job! Super team! Big Thanks!

Deák Zsombor

You guys were brilliant, absolutley awesome that day, I wouldn’t have finished without you.

Wesley Sleet

Open 9am – 5:30pm Monday to Saturday. Call 01834 862755 or email info@pembrokeshirebikes.co.uk

Opening Hours


Monday: 09:00 – 17:30

Tuesday: Closed (Appointment only)

Wednesday: 09:00 – 17:30

Thursday: 10:00 – 17:30

Friday: 09:00 – 17:30

Saturday: 09:00 – 17:30

Sunday: Closed